If you are a minority business owner, one step you can take to expand your business is to become officially certified. Corporations, the federal government, and state agencies all want to do business with minority-owned companies. Becoming certified as a minority-owned business allows you to access certain government and private-sector programs that can help support your business growth.
Andrew Magnus, Owner/President of the successful BTC Envelopes and Printing, LLC, shares why he received a minority-owned business certification.
“I only knew one minority business owner. A big part of my push was to create a greater minority presence in a multi-billion dollar industry.” Magnus grew his company using his minority-owned business certification to target companies and institutions with a diversity spend initiative.
If you're not certified, you may be missing out on things like marketing opportunities or access to a reduced-competition contract.
To be certified as a minority-owned business, your company must be at least 51% owned, operated, and controlled by a minimum of one U.S. citizen whose ethnic background is at least 25% Asian-Indian, Asian-Pacific, Black, Hispanic, or Native American.
Here’s information on three types of certification available for qualified business – Federal government certification, private sector certification, and state and local agency certification.
To help minority owned businesses thrive in the public sector, the Small Business Administration (SBA) has a program for ‘socially and economically disadvantaged’ businesses which minority-owned businesses are typically classified as. The program is referred to as the 8(a) Business Development Program.
The Code of Federal Regulations of the United States of America defines ‘economically disadvantaged’ as ‘socially disadvantaged individuals whose ability to compete in the free enterprise system has been impaired due to diminished capital and credit opportunities as compared to others in the same or similar line of business who are not socially disadvantaged.’
To be eligible for 8(a) Business Development Program, a small business must:
How to get certified for the 8(a) Business Development Program:
To get certified, you first need a profile at SAM.gov before you can provide your business information on the certify.SBA.gov website. If you’re accepted into the program, you will receive a letter from the SBA to let you know that your application was approved; you will also receive a letter if you were denied.
The National Minority Supplier Development Council (NMSDC) has programs for minority-owned businesses who want to connect with companies in the corporate world.
Once approved, your business will be listed as an MBE in the regional and national Minority Supplier Databases. The NMSDC has a huge list of corporate members and private-sector companies your business can connect with to win contracts.
To meet the NMSDC’s criteria for certification, minority businesses must:
How to get certified by the NMSDC:
If you want to be a certified minority-owned business, you can apply for certification at the National Minority Supplier Development Council (NMSDC). The NMSDC MBE certification process begins with contacting the regional affiliate closest to your business’s headquarters.
The Certification process can take up to 90 days. You will be notified via e-mail and postal mail if approved. If your application is rejected, you can submit an appeal letter.
To participate in the MBE programs in your state, contact your state or local programs for instructions. To get certified as an MBE in your state, you’ll need to apply at the regional office closes to your business headquarters. Find links to state and local sponsored MBE and DBE programs here.
Becoming a certified minority-owned business opens up new networks of people who want you to succeed. You’ll meet fellow business owners, interact with large corporations and participate in employee resource groups.
Major corporations actually go to great lengths to do business with minority owned certified companies with some legally obligated to. Your certification can help level the playing field for your business when competing for contracts.
If you receive the certification, announce it far and wide with a press release, messaging on your website, email campaigns and on marketing materials. You can benefit especially if your business is located in a minority community. Minority populations often want to support minority businesses.
Access to and eligibility for government contracts is a great benefit for certified businesses. Federal, state and local governments often mandate that at least some percentage of business goes to qualified minorities.
Having this certification shows that you’re proud of your status and interested in growing your business. This is a good message to spread to both current and potential clients and customers. Being apart from the crowd helps open up more opportunities.