Alicia Smith

About

Alicia Smith is a writer, editor, and content marketer from Centennial, Colo., with more than a decade of experience crafting content strategies for brands big and small. Alicia is passionate about the power of storytelling and is convinced that all brands, regardless of size, can make meaningful connections with their customers with clear and engaging narratives. Outside of work, Alicia enjoys exploring the wonders of Colorado with her family. 

Background

Alicia began her career as a journalist and has covered many local city council meetings. She later transitioned to the corporate world, taking key positions at companies like Arrow Electronics, WorldPay, FIS, and Simpro. This experience, coupled with being a small business owner herself, has given Alicia unique insight into the ups and downs of running a business.

Education

Alicia has a Bachelor of Science in Journalism from the University of Colorado, Boulder. Her early work as a reporter built the base for her storytelling skills and her ability to distill sometimes complex topics into compelling stories. She has since applied those skills to writing for brands. As a certified StoryBrand Guide, Alicia is also skilled at helping businesses clarify their messaging and communicate more clearly with their customers.